About Us

Established in 1978 by 2nd generation jeweler Rocky Haddad, The Diamond Family is a fine jewelry store in St. Louis that truly treats you like family. We understand that you have so many options when the time comes to select a jeweler, we are honored to be among your choices and we work very hard to create a difference that can only be felt in The Diamond Family showroom.

We pride ourselves in teaching consumers about the products they are inquiring about, then we guide you through the purchase step by step in a zero pressure, non-commissioned sales environment. Our owners and staff members are trained by the Gemological Institute of America (GIA) and continually receive training by our exclusive membership in the Independent Jewelers Organization (IJO). We are the area’s only Master IJO Jeweler, learn more here about the benefits of shopping with St. Louis County’s only Master IJO Jeweler.

Our diamond selection is second to none in St. Louis. We buy diamonds, trade diamonds, and sell diamonds in an intimate and fun environment. We have over 500 engagement rings in St. Louis showroom alone, in addition to over 1500 other items of fine jewelry to choose from for gift, anniversaries, etc. The Diamond Family has full custom design capabilities for those who wish to own something only they can enjoy.

Have some fun with our awesome weather promotions that set us apart!

Whether you are looking for an anniversary gift, watch, engagement ring, or need jewelry repair, The Diamond Family welcomes you and looks forward to the opportunity to serve you.

Read what our customers say about us here!